How to Collect Testimonials from Your Customers (Without Making It Awkward)
May 27, 2025
Let’s be honest, asking for a testimonial can feel a bit cringe sometimes, or maybe you’re a busy business owner and don’t simply have the time to be asking every customer for a review. But here’s the truth: great businesses collect great testimonials. And not because they’re pushy, but because they make it easy and natural for their customers to share.
At Testifolio, we’ve built our entire platform around making this process feel smooth, respectful, and genuinely helpful for everyone involved. Here’s how you can do the same.
✅ 1. Ask at the Right Moment
Timing is everything.
The best time to request a testimonial is right after a win — not weeks later. That could be:
After a successful project wrap-up
Once a customer reaches a milestone with your product
Immediately following a glowing DM, email, or Slack message
💡 Pro tip: Use automation (like Testifolio’s Pro email campaigns) to trigger testimonial requests after key events, so you never miss the perfect window.
✍️ 2. Give Them Structure (But Keep It Simple)
Most people freeze when you say, “Can you write me a testimonial?”
That’s because they don’t know what to say, how long it should be, or what makes a “good” one. The key is to give light guidance, not a script.
Use one of our forms to set up and customize your own prompts like:
“What problem were you facing before you found [your product/service]?”
“How has it helped you since?”
“What would you say to someone on the fence?”
This structure makes it easier for them — and ensures their testimonial is specific, relatable, and results-focused.
🤖 3. Make It AI-Assisted (Yes, Really)
Even with prompts, some customers still struggle to express themselves. That’s where Testifolio’s AI-powered collection forms come in.
Our forms gently help customers rephrase, clarify, or improve their wording, all while keeping their voice authentic. It’s like Grammarly meets a friendly ghostwriter.
The result? More thoughtful, high-quality testimonials that are actually usable without needing to rewrite them yourself.
📬 4. Use Polite, Personalized Requests
Nobody likes a copy-paste ask.
If you're reaching out manually, keep it short, personal, and low-pressure. For example:
“Hey [Name], just wanted to say thanks again for working together! If you have a minute, I’d love to hear what your experience was like. Totally optional, but it helps a lot — here’s a quick form: [link]”
It’s friendly. It gives them an easy out. And most importantly, it links to a clean, branded form (like the ones Testifolio creates for you).
📱 5. Make It Mobile-Friendly and Fast
Your customers are busy — respect their time.
Don’t send them a long email with 10 questions. Use a clean form that works beautifully on mobile, takes 60 seconds or less to fill out, and doesn’t require login or friction.
Testifolio lets you embed forms on your site, send direct links, or even request feedback via email — all optimized for speed and convenience.